Using a tablet in retail areas makes good business sense.

It optimises space, improves product displays, gathers customer data…and that’s just the start. And as tablet prices have dropped over the past few years, it’s now even more viable to use one or more in store. These tablets get used. A lot. So a robust point of sale tablet stand or tablet mount is also needed to provide a long-lasting and effective digital retail solution. The result? Customer experience is improved, and so is the retail business’ bottom line. Here’s how:

Olive 230 tablet stand being used a point of sale device

1. Increase checkout speed
Tablets with point of sale (POS) software make checkout faster. This means queues are shorter, more transactions can be processed and less members of staff are needed on tills.

Card payments on tablets are contactless, which is quicker and more convenient than Chip and PIN. And with both Visa and Mastercard now requiring all card machines to accept contactless payment, tablets can help stores keep up with industry standards. Using a good iPad point of sale stand, Samsung tablet holder or any other top-end fixed tablet desk stand? That gives stores an industry advantage.

Near-field communication (NFC) enables other types of contactless payments with tablets. It mainly works with mobile devices and smartwatches and Apple Pay, Google Pay and Samsung Pay are the biggest mobile wallets currently accepted via NFC around the UK. These type of payments represented about 11% of total contactless payments in 2017 and are becoming more popular, mainly with 25-34 year-olds (29% in this age group in 2017).

There’s more. Many POS apps allow you to track sales, redeem gift cards, check inventory, print receipts, and they work cross-platform with iOS and Android. An effective iPad POS stand or similar POS display stand is vital for getting full use of these functions.


Speeds up check-out


Perfect POS tablet stand – Surface 155

2. Get customer feedback and information

Tablets can also be used to collect customer feedback. Using an app is a simple of way of instantly surveying opinion, and many of them also integrate with popular CRM systems. Most tablet POS systems can pull reports and gather analytics, making it much easier to gauge product and sales performance and adapt strategy in line with findings.

As well as encouraging customers to share what they think, tablets can also encourage customers to share their information. For privacy reasons, some customers prefer entering their contact details into a tablet rather than saying them out loud to an associate. A good point of sale display stand makes tablet use more ergonomic and comfortable, and therefore more likely to be taken advantage of by customers.

3. Improve product visualisation

Product demonstrations can be difficult if space is limited and there’s minimal time to keep customers engaged. A well-positioned POS display with an in-store tablet makes this information easily visible, and it’s then easier to show how a product functions and make sure customers are aware of all options available to them.

4. Maximise space
Old, bulky checkout stations take up space. Using a tablet with POS software and the right universal tablet desk stand maximises floorspace. And this means more products can be showcased, and customers have more choice. Studies have shown that the fewer times a customer needs to request an extra size or enquire about additional colours and styles, the more likely they are to buy a product. Plus, it’s easier to rotate the latest products and seasonal stock when there’s more room on the shop floor.

5. Create innovative digital signage
Using digital signage on an in-store tablet makes it easier to share fresh information and new offers with customers. Last minute deal? Keep people up to date. New product line? Shout it from the roof tops…or a POS tablet stand, which will most likely be easier.